Information: Case for analysis: Starbucks is fast food's second most known brand with coffee outlets in 78 countries. Consumers generally think of Starbucks as successful venture anywhere it sells its coffee. But Starbucks has unanticipated challenges in some markets. Taste, the South African brand holder of Starbucks, launched Starbucks coffee distribution in 2016 but reported its operation an unprofitable venture. Taste is considering a new strategy to optimize meeting its markets. For this, you must become an expert on Starbucks, and its South African venture and strategy. Further, you must learn much about the coffee consumer and eventually apply and suggest strategies that help Taste to succeed. Question: (please help me with this) I Market segmentation and target market: Conduct an STP analysis. (S) This means you must perform a segmentation analysis based on market knowledge you acquired. In an ideal case you would integrate knowledge from findings on consumer culture. Revisit the section on Segmentation. You can use a pie chart or other to visualize the market segments and briefly describe each by its segmentation criteria. (T) Next, select one or more targets and describe your target market in your country and give a logical explanation for selecting this target market. Describing Starbucks target market(s) purely based on age and income would render insufficient. (P) Briefly and with few sentences offer a possible positioning for Starbucks in your respective target markets