Information costs is used with due diligence. For instance, an investment company needs information on a company they are about to invest in, information cost is required. The types of information costs are purchase costs, search costs, communication costs, analysis cost, automation development cost, and travel costs. Search costs are the type of information that you can find on the Internet. Search costs require one to get the details of a company or financial asset like location, history of the company and contacts. Most companies have websites and if not they have social media pages for further information. Analysis costs can also be available on the Internet. It requires time and expertise to thoroughly check a company's valuation estimate of a stock. The purchase can also be on the Internet. This information can be reliable or not. The location can be honest and the company's profile too. Search and purchase costs can rely on the Internet, but analysis cannot