INFORMATION TECHNOLOGY FOR MANAGERS

PMAL$403|$ Chapter $4$

The Network Advertising Initiative is an industry association that:

Has developed privacy policies to help consumers opt out of advertising network programs and provide consumers redress from abuses

Protects user privacy during interactions with websites

Has established technical guidelines for ensuring privacy

Regulates the use of customer information by firms.

Is a safe harbor program established by the U$.$S$.$ government.