Informative advertising is designed to change a consumer's preferences and is usually associated with search goods. is designed to change a consumer's preferences and is usually associated with experience goods. is designed to describe a yoduct's characteristics and is usually associated with search goods. is designed to describe a product's characteristics and is usually associated with experience goods. Question 15 3 pts The "Rule of Reason" says that all monopolies are illegal no monopolies are illegal monopolies obtained by unreasonable actions are illegal reasonable price fixing agreements are not illegal In order for private bargaining to result in the efficient outcome, an injunction must be requested the right to impose an externality must be auctioned off to the highest bidder property rights must be clearly assigned to the parties involved in the dispute liability laws should not be present Question 19 At the optimal level of provision for public goods, society's total willingness to pay per unit of the good is equal to the external cost of production each individual member of society's demand is equal to the marginal cost of producing the good each member of society's individual willingness to pay per unit of the good equals the marginal cost of producing the good society's total willingness to pay per unit of the good equals the marginal cost of producing the good