ingredients of the Promotion Mix: 1. Advertising 2. Personal Selling 3. Public Relations 4. Sales Promotion Classifying Promotions is not always clear cut in that many of the efforts can be used in combination with others. Promotional efforts cannot always be easily and clearly classified into advertising, public relations, sales promotion, or personal selling. In the real business world, each category often overlaps with the others. How would you classify each of the following promotion efforts? 5. McDonalds uses television to tell consumers about how they can receive free french fries with the purchase of a Big Mac. 6. A Toyota salesperson tells customers about the quality of Michelin tires. 7. CNN has a story about Energizers latest ad campaign. The story features a commercial with the Energizer bunny. 8. Quaker Oats places an ad in Good Housekeeping magazine with a coupon attached. 9. A pharmaceutical salesperson leaves free samples with a physician.