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INIHUUUUIUHY UADI: Tween Survey Luke McCaffrey owns a ski resort two hours outside Boston, Massachusetts, and is in need of a new marketing manager. He
INIHUUUUIUHY UADI: Tween Survey Luke McCaffrey owns a ski resort two hours outside Boston, Massachusetts, and is in need of a new marketing manager. He is a fairly tough interviewer and believes that the person in this position should have a basic understanding of data fundamentals, including some background with statistical methods. Luke is particularly interested in serving the needs of the "tween\" population (children aged 8 to 12 years old). He believes that tween spending power has grown over the past few years, and he wants their skiing experience to be memorable so that they want to return. At the end of last year's ski season, Luke asked 20 tweens four specific questions. Q1. On your car drive to the resort, which radio station was playing? Q2. On a scale of 1 to 4, rate the quality of the food at the resort (where 1 is poor, 2 is fair, 3 is good, and 4 is excellent). Q3. Presently, the main dining area closes at 3:00 pm. What time do you think it should close? Q4. How much of your own money did you spend at the lodge today? The responses to these questions are shown in Table 1.1 TABLE 1.1 Tween Responses to Skylark Valley Resort Survey -_n Luke asks each job applicant to use the information to: 1. Summarize the results of the survey. 2. Provide management with suggestions for improvement. A synopsis from the job applicant with the best answers is provided at the end of Section 1.3. Tween Question 1 Question 2 Question 3 Question 4 1 JAMN94.5 4 5:00pm 20 2 MIX104.1 2 5:00pm 10 3 KISS108 2 4:30pm 10 4 JAMN94.5 3 4:00pm 0 5 KISS108 1 3:30pm 0 6 JAMN94.5 1 6:00pm 25 7 KISS108 2 6:00pm 15 8 KISS108 3 5:00pm 10 9 KISS108 2 4:30pm 10 10 KISS108 3 4:30pm 20 11 JAMN94.5 3 3:00pm 0 12 JAMN94.5 4 4:00pm 5 13 KISS108 2 4:30pm 5 14 KISS108 2 5:00pm 10 15 KISS108 3 4:00pm 5 16 JAMN94.5 3 6:00pm 20 17 KISS108 2 5:00pm 15 18 MIX104.1 4 6:00pm 15 19 KISS108 1 5:00pm 25 20 KISS108 2 4:30pm 104' I." - a "' "l Tween Survey Report This is a group project with the groups as assigned in class. Please refer to the Tween Survey data discussed in class for this assignment. Prepare a 2-3 page paper with an introduction that describes the purpose of the survey and the survey questions, a main body, and a conclusion summarizing the results. The paper is a report to the owner of the ski resort, an intelligent person who is unfamiliar with statistics. Any technical terms used in the paper should be explained. (See example reports in \"Writing with Statistics\" at the end of Chapter 2 and the end of Chapter 3) The main body of the paper will address the items below: 1. For each of the four survey questions, provide a 1-2 paragraph summary for management about the responses to each of the question. Include appropriate graphs with labels for the response data for each of the four questions. Question 1: Pie Chart Question 2: Bar Chart with a bar for each category: 1, 2, 3, 4 Question 3: Bar Chart with a bar for each time: 3:00pm, 3:30pm, Question 4: Bar Chart for each amount spent: 0, 5, 10,... 2. Make suggestions {2-3 paragraphs) for improvement to management based on the results of the survey questions. Format: The paper should be done in Microsoft Word or a similar word processing program As noted above it should have an introduction, main body, and conclusion. The paper should include
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