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Initial Posting In the chart below are two totally different Target Markets for people who want to take vacations. Demographics Geographics Psychographics Benefits Sought Target
Initial Posting In the chart below are two totally different Target Markets for people who want to take vacations. Demographics Geographics Psychographics Benefits Sought Target 1 Target 2 Male, single, 25-36, HS degree, some college, Female, 45-60, married, college educated, $40,000 annual income $1,000,000 annual income Rural communities in KY, TN, WVA Introvert, artistic, adventure seeker Being in the wild outdoors with nature From metro cities like Miami, NYC, Chicago, LA Extrovert, socialite, brand-conscious, glam Relax, no work at all, be served, escape but be seen, have somewhere to wear party clothes Your assignment is to use the 4 P's and design an ideal vacation package (your own - not a Sandals resort or Marriott that already exists) that would appeal to the first target market then reposition into a totally different vacation package that would appeal to the second. FULLY Describe your decision-making for each element of the mix to reach the first target market, then do it again to create a comple
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