Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Inland Steel produces cold rolled sheet steel that is sold to auto and appliance companies. Inland sells 14 large shipments of steel to Ford Motor
Inland Steel produces cold rolled sheet steel that is sold to auto and appliance companies. Inland sells 14 large shipments of steel to Ford Motor per month at a price of $500 thousand per shipment. The head of purchasing at Ford reports that Ford plans to reduce its purchases unless Inland cuts its price. Specifically, Ford says that if the price of $500 thousand is maintained, it will reduce its orders to 12 shipments per month. As an alternative to this, Ford suggests that the price be reduced to $480,000 per shipment, and states that if this is done then it will guarantee the current level of 14 purchases per month. To plan your response to Ford, you realize that you need information about the marginal cost of production and distribution. You talk to two people in the company. Maxwell Smart in financial control estimates that marginal cost is $465,000. He cautions, however, that this depends on how many shipments are made because if more are sold, the marginal cost will be lower due to the immense fixed costs at Inland. Barney Fife in production says the marginal cost is between $350,000 and $400,000 depending on output per month. He says the rate of output affects overall efficiency and labor costs. a) In comparing the information about marginal costs, you quickly decide to ignore one of the estimates. Which one do you ignore? Why? (5 points) b) After further study you decide to use $400,000 as your estimate of marginal cost. Should you accept Ford's offer to continue buying 14 units per month at a price of $480 thousand? Or should you say, "No thanks, we will just sell you 12 units at $500 thousand." Explain. (8 points)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started