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Innobus analysis case If InnoBus is able to overcome the crisis, then it has to think about the strategy for the future. You are asked
Innobus analysis case
If InnoBus is able to overcome the crisis, then it has to think about the strategy for the future. You are asked to think about what strategies are possible for InnoBus and what are the pros and cons of the different strategies.
- Market entry strategies: What are the possibilities of the different market entry strategies. Look at acquisition, licensing, merger and joint venture.
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