Question
Innovation approach (2 slides) : Explain which innovation approach you are recommending and why. Consider the different stakeholdersresearch and development (R&D), marketing, financewhen communicating your
Innovation approach (2 slides): Explain which innovation approach you are recommending and why.
- Consider the different stakeholdersresearch and development (R&D), marketing, financewhen communicating your recommendations.
- Include a description of the incremental or discontinuous product that you are recommending for R&D.
- Include the sales forecasts for marketing.
- Include a financial snapshot for finance.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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