Innovation failures can be important learning opportunities but they can also result in wasted financial resources, social capital and valuable time. Please share one common failure related to innovation at an organization in the construction industry. They might be related to go-to-market, product launch, distribution, service, supply chain, scaling, marketing, etc. (or any other area) -- what are lessons learned around these failures? Are they likely to be repeated? Why or why not? If you don't believe there have not been any failures, please explain why you believe this is the case and whether it's related to the culture, practices or processes (or something else) that are in place at the organization