Innovations are allowing consumers to utilize gesture, touch, and voice to control computers and other devices. This is an example of a(n) __________ force that could impact many industries.

Multiple Choice

1) competitive

2) economic

3) social

4) technological

5) regulatory

Members of Generation Y are most likely to influence the marketing mix decisions regarding which of these products?

Multiple Choice

1) long-term care insurance

2) international cruise vacations

3) luxury automobiles

4) tablet devices

5) mutual fund investments

Periods of declining economic activity during which time business production decreases, unemployment rises, and many consumers have less money to spend are known as

Multiple Choice

1) deflationary economies.

2) recessions.

3) inflationary periods.

4) competitive cycles.

5) discretionary patterns.

The Canadian Children's Food and Beverage Advertising Initiative (CAI) exists due to which of the following socio-cultural trends:

Multiple Choice

1) Environmental awareness.

2) Increased usage of social media.

3) Family-orientation.

4) Increased interest in health and nutrition

5) More working women.

Current cultural values commonly held in Canada are

Multiple Choice

1) efficiency, material comfort, and a focus on group welfare.

2) tolerance, new perspectives, honesty, integrity, fairness and hard work.

3) achievement, external control, and a focus on the present.

4) the belief in fate, focus on the future, and acceptance of birthright.

Baby boomers can be described as the generation of children born

Multiple Choice

1) very recently, within the last 10 years.

2) before the Great Depression.

3) before Generation X.

4) after Generation Y.

5) after millennials.

_____________ is a term that refers to products that make inaccurate environmentally friendly claims which mislead consumers.

Multiple Choice

1) EcoLogo

2) Greenwashing

3) Green certification program

4) Environmental awareness

5) Conservation

The fastest growing subculture in Canada is

Multiple Choice

1) Hispanic Canadian

2) Chinese Canadian

3) French Canadian

4) Irish Canadian

5) Scottish Canadian

If you are thinking about purchasing a new smartphone, which of the following would be considered a public source of information in an external search?

Multiple Choice

1) An independent consumer product review site

2) The Apple web site

3) A Facebook ad

4) An employee at the Rogers store at the mall

5) Your friend

Satisfaction or dissatisfaction affects consumer communications; while the satisfied buyer typically tells about three other people about her experience, the dissatisfied buyer

Multiple Choice

1) is often too embarrassed about the situation to tell anyone.

2) is likely to complain to about nine people.

3) is very unpredictable but often attempts to tell as many people as possible during a confrontation.

4) tells only one or two.

5) usually tells no one except the company.