Input for the questions 1.) Potential Market # of consumers in potential market 125,000,000 2.) Market segments that exist in the potential market. These target market consumers represent potential prospects for the product plus existing customers. percentage of potential market Target Market #1 30% Target Market #2 20% Target Market #3 50% 3.)consumers who are currently purchasing in the market. # of consumers currently buying in market 6,000,000 # of current consumers average units per year average price paid Target Market #1 1,000,000 12 $ 8.99 Target Market #2 3,000,000 7 $ 5.99 Target Market #3 2,000,000 3 $ 7.99 4) firms who are currently serving existing customers in the market. Firm 1 Firm 2 Firm 3 Units Sold 16,000,000 14,000,000 9,000,000 Dollars Sold $ 128,888,888 $ 70,000,000 $ 54,000,000 # of customers 2,000,000 1,000,000 3,000,000 Responses Calculate the following values using the data above and fill up the following cells with the correct answers. Attach an additional sheet that shows your working. While I am not planning on looking at your works sheet, I might choose to do so to verify your work. So, please make sure that the work you attach is clear and legible. Market Potential: Available Market Information Market Penetration Index -- Overall # of potential consumers # of potential units per year # of potential dollars per year Target Market #1 Target Market #2 Target Market #3 Total Market Potential Market Penetration Target Market #1 Market Penetration Target Market #2 Market Penetration Target Market #3 Market Performance: Current Market Size # of customers # of units purchased per year # of dollars purchased per year Target Market #1 Target Market #2 Target Market #3 Total Market % of customers % of annual units % of annual dollars Target Market #1 Target Market #2 Target Market #3 Total Market Average Units per Customer Average Price Paid for units sold Market Performance: Current Market Share share of customers unit market share dollar market share Firm #1 Firm #2 Firm #3