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Inspan News , the internal magazine of UniLever, announced that Ben & Jerrys was planning re-prioritize their advertising expenditures to emphasize market pull over push

Inspan News, the internal magazine of UniLever, announced that Ben & Jerrys was planning re-prioritize their advertising expenditures to emphasize market "pull" over "push" strategy which is more likely to bolster their share in the super-premium ice cream business. This is an example of a ________ functional strategy.

a . HRM

b.

marketing
c.

production and operations management
d.

financial

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