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Instacart just had its Initial Public Offering ( IPO ) with the shares priced at $ 3 0 to IPO investors. When it opened for

Instacart just had its Initial Public Offering (IPO) with the shares priced at $30 to IPO investors. When it
opened for trading by the public, it jumped to $42 before closing at $33.70. Since then, the market has
valued it in the $24$27 per share range. Valuing a company is basically a big capital budgeting exercise.
Instead of forecasting the cash flows from a single project, you forecast the cash flows for the whole
company. Instead of calculating the NPV of a new product, you calculate the NPV of the cash flows of
the whole company. One complicating factor is that while a product will come to an end, in principle a
company will not (we hope). So, we have to make an assumption at some point about how the cash
flows of the company grow in the longrun (more on this below). The typical approach to valuing a
company is to start by specifically forecasting the cash flows for the next 5 to 10 years and then make a
simplifying assumption beyond that.
1. Start with Instacart.xlsx from Canvas.
2. The sheet lists some assumptions about the YearOverYear (YOY) growth of revenues and
certain expenses for 20242033. Most analysts expect Instacart to get its costs under control to
approach mature, steady state growth by the end of the decade. Use the base case assumptions
to build a forecast of net income (earnings) and then free cash flows of Instacart for the years
2024 to 2033. Specifically, start with forecasting revenues for each year and then expenses, etc.
like we did in capital budgeting until you eventually get to Free Cash Flows. Assume a tax rate of
21%. To simplify the analysis, ignore taxloss carryforwards and assume that any year with
negative taxable income has a tax of zero.
3. Beyond 2033, you will need to make an assumption to handle the mature part of Instacarts
lifecycle.
a. Taking the free cash flows you forecast for 2033, assume that they will grow by 3% to
2034 FCF (and will continue growing at 3% thereafter).
b. Assume that the opportunity cost of capital for Instacart is 13%. You can treat all cash
flows starting in 2034 and continuing onward as a growing perpetuity with a growth rate
of 3%. By doing this, you will have what is called a terminal value or continuation
value for Instacart as of the end of 2033(one year before the first cash flow in the
growing perpetuity).
4. To avoid timing complexities, we will assume that you are valuing Instacart as of the end of
2023/beginning of 2024(time zero, or now), and that cash flows occur in 12month
intervals, so 2024 refers to exactly one year from time zero. Due to a bunch of onetime costs,
Instacart is expected to have a FCF of $1.9 billion in 2023, so count that as your year zero FCF.
Discount all cash flows back to the time zero (end of 2023) using a 13% cost of capital and the
NPV function in Excel. To this present value, add Instacarts $2.8 billion in cash. This is the
total value of Instacart, which would be the sum of the debt and equity values. Instacart does
not have debt, so that means it is the total equity value.
5. To calculate the price per (equity) share, you must divide the total equity value by the number
of shares outstanding. Instacart has 335 million shares outstanding.
Autumn 2023 FIN 350 Valuation Case Due Wednesday, Nov 29 th
6. Next, perform some sensitivity analysis using the Upside and Downside scenarios to compute
Upside and Downside stock prices.
a. Use the High Revenue Growth assumption to compute a new stock price estimate if
revenues grow faster at first.
b. Reset your revenue growth assumptions to the Base Case and check the sensitivity of
the valuation to the assumptions about Instacarts ability to control costs. The Base Case
assumes that expenses as a percent of revenue will pretty quickly get down to and
stabilize at 67%, but this could be optimistic, especially if competition requires more
advertising. For the Downside scenario, apply the High Costs assumptions to see what
the impact would be of slower cost control.
7. What would be needed for your DCF model to produce a price of $42 per share (the high price
on the first day of trading)? Specifically, by changing your revenue growth or cost assumptions,
find a set of assumptions that would produce a stock price of approximately $42. You should
comment about the reasonableness of these assumptions in your writeup. [NOTE: There are
many combinations of assumptions that will workthere is no right answer here.]
8. An alternative way to value a stock is by use of multiples. [NOTE: There is no reason to expect
the multiplesbased valuation to agree with your DCFbased valuation because different
assumptions underly the two methods.]
a. Multiples valuation should be forward looking, so start with Instacarts Base Case 2024
projected Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA, a
standard cash flow measure) from your DCF and compute its total Enterprise Value convert to equity by adding in the cash and calculate the share price fom there
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