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Institutional Conformance at Meridian Credit Union Q7. The move to go national as a bank rather than a credit union was partly based on the

Institutional Conformance at Meridian Credit Union

Q7. The move to go national as a bank rather than a credit union was partly based on the following quotation from the CEO of Meridian: "The bank is the financial entity Canadians are most used to". The CEO's concern that consumers don't fully understand what a credit union is represents what institutional force from the follwing ?

a. Cognitive

b. Normative

c. Regulatory

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