Instruction: Answer A and B. Read the reference posted at the bottom part first before answering. This is just an easy activity. Trust me.

NOTE!!!!! Please I want Creative Writing Tutors to answer this. Don't switch this to another subject please. Thank youuu

A.

Directions: Refer to the Emma and Elsa's conversation and identify the segment of KKK's potential market.

Emma and Elsa are sisters. They own the Kapehan ni Kakang Karing (KKK), the first caf in Lucena that sells kapeng kuting and kapeng strong. Before they start their operations, they analyze their market and market need.

EMMA: There are three cafes in Lucena; Caf Diem, Celebritea and Balai Caf.

ELSA: I still think our caf will be successful.

EMMA: Is it because of your Kapeng Kuting?

ELSA: Of course, no one else sells a coffee that relaxes the drinkers. Usually, we are energized after drinking coffee. This coffee will make them fall asleep.

EMMA: That is really interesting but we need to study our market first.

Caf Diem serves coffee and bread. Celebritea serves tea. Balai Caf serves coffee and baked products in Balai Isabel.

KKK wants to serve kapeng barako with a twist. Therefore, they will introduce Kapeng Kuting. Kapeng Kuting is for those who have troubles in sleeping after drinking coffee. The coffee will make them sleep instead of being awake.

POTENTIAL MARKET	AVAILABLE MARKET	TARGET MARKET	PENETRATED MARKET

B.

1. If they have the same market how many percent will KKK's market share? Explain your answer.

2. If Caf Diem caters to the youth, how many percent will KKK's market share?

3. If half of the population is Talisay is youth and 40% of it like to drink coffee, do you think KKK will sell many kapeng kuting? Explain your answer.

Reference:

Directions: Read the following text to thoroughly to understand concepts of potential market and market need. MARKET _r'\\_ #9 An actual or nomainl place where forces of demand and supply operate, and refers '0 the group \"f consumers or where buyers and sellers Interact organizations lhat is Interested in the {directly or intermediaries) to trade goods, product. has the resources to purchase services or contracts or instruments, for the product and is permitted by '3\" and money or barter. other regulations to acquire the product. wwwbusinessdictiona .com {www.netmhacom] WHAT IS POTENTIAL HARKET? Potential market is the part of the total [no \"I population that has shown some level of Interest In 10"\"! P 0H0\" buying a particular product or service. This includes individuals, firms and organizations. 1\"tyrannical Mart\" The following gure depicts what is a potential market with respect to the total population and how it can be converted to a penetrated market. The size of a potential market helps a company understand which market they should focus on. If the potential market is very small the company doesn't invest in the product since people don't buy it. But if the size of potential market is large, it means many people are interested in the product. Therefore, the company must focus on making the product better and promotions. The size of the potential market gives an estimate of what a company should do and how much it should invest. Here are the dlfferent segments of ABC (to. Lauztgllr hag's potential market. POTENTIAL MARKET those in the total population who have interest in buying the product. Lady's bag potential market ts those who titre gtn'y bags who are teens or young adults. AVAILABLE MARKET - these in the potential market who have enough money to out:r the product. Since the tady's hag ts worth p1,.5tt, many young adults can buy It compared to teenagers. TARGET MARKET the segment of the available market that the rm decide to serve. Lady's bag target market is those who like girty bags and young adults who can pay 151.500. PENETRATED MARKET - those in the target market who have purchased the product. Lady's hag penetrated market is those who already bought the product. The Market Need Market needs inform organizations about what products develop. for what customers. at what cost. through which distribution channels. reducing the uncertainty that a new productfsenrice development always brings with it. Dene the Market Need for Your New Buslneaa Why is it important to clearly dene market needs? The market now demands that your business align to their needs. in order to properly align your marketing efforts and your content. in particular to what buyers need. you have to have a clear understanding of the many intricacies. pains and pressures within your market. To achieve such alignment. the ability to dene market patterns. needs. interests. preferences. etc. for a = comprehensive view of the buying process is critical (wwwaberdeencom). Below are ways to dene your market [Lancaster SCORE {sow}: - Consider whether the business offers a new solution to an old problem or complements an emerglng trend. - Have a clear picture of your target market. - Determine the benets that your product or service offers. - Examine Industry data that can conrm whether there is a sustained. growing demand for your product or service. - Identify the percentage of market share that it is realistic for you to capture. The more competition you have. the lower the margins will be. - Consider how reallstlc your prlclng is. How can you present your product or service to potential customers so that it appears to be a good value. while still affording you a healthy prot? \"Market needs\" is a marketing concept that relates to the functional or emotional needs or desires of a target market. Generally. a successful company identifies when a segment of customers is not effectively served by exisng providers and develops and promotes products or services to match. The more critical the needs of the market and differentiated your company's offerings. the more prot you can potentially generate. MARKET SHARE Market share of a company is the proportion share of total market volume that belongs to the company. Market share is usually in terms of revenue. customers or sales. Market Share is the percentage of the entire market accounted for by a company or brand yis-a- yis its competitors. Formula for Market Share Market share {it} = {Total Salas of Company l Total Salas of the Market} Usually. it is represented using a pie-chart, which shows the share in the entire market or industry