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INSTRUCTION: Answer all questions A. i. Identify a Consumer Product you are familiar with in the market. [2 marks] ii. Describe the product level of
INSTRUCTION: Answer all questions A. i. Identify a Consumer Product you are familiar with in the market. [2 marks] ii. Describe the product level of Orajel toothpaste [5 marks] B. Discuss the classification of the product Orajel toothpaste [10 marks] C. i. Describe the Product's Life Cycle (PLC) of the product Orajel toothpaste [10 marks] ii. Explain the stage of the P.L.C. the orajel toothpaste is currently at. [5 marks] D. Describe the Orajel Toothpaste Attributes Branding Packaging Labelling Support Services [10 marks] i. Define the term 'service', citing an example [2 marks] ii. Describe the characteristics of services, giving examples of each. [16 marks] Sent from Mail for Windows
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