INSTRUCTION:

Content marketing is not self-promotion or trickery to generate sales. It focuses on providing information and solutions that are important to consumers, that is authentic. Content marketing should provide shareable content. It should be integrated with the website content. It needs to enhance search results and integrate with the social pages of the brand. It is vital that content is updated regularly.

1.Design a content marketing campaign for your company. The theme depends. It could be a new product launching, new packaging available, a reminder/recall for existing products, events, and so on.

2.Do think of integrating the content to the channels available.

3.Please make an explanation (a table) of the reach, frequency, opportunity to see (OTS) and cost for the channels selected.

4.Propose the best integration of the content and channel from your study.

Total word: 2000-2500