Instructions 1. Prior to beginning this exercise, conduct some basic research on what constitutes a blog (short for web log), and how blogs differ from other types of more formal writing styles. 2. Complete all four required postings in the blog worksheet as per below. Background: You are the Director of Communications for a large Canadian-based multinational Fortune 500 corporation. It is your responsibility to write the company blog that is posted on the internet for all stakeholders and the general public to review. The Blog Worksheet outlines four scenarios (situations) for which you must post a response. When writing your blog posts, you must consider the following: 1. The subject matter and whether it is a good news or bad news story; 2. The appropriate tone for your message to ensure consistency; 3. The human side and the audience of your message. Note the scenario above states that it is a public blog. Consider who will read a public blog and who will be the primary audience. 4. The length and the importance of being succinct (Though the average blog length averages between 500-1,000 words, for the purposes of this assignment, keep each of your postings to a maximum of 250 words). Click here to use the Communication Blog Template to write and organize your four blog entries and submit it by the assignment due date. Submission Details Your overall submission should include: 1. Title page (include title, name, date, course code/title, instructor name) 2. Completed Communication Blog template which includes 4 blog postings. Each blog posting should be a maximum of 250 words 3. References Page (if applicable, full references for all work cited in body)