INSTRUCTIONS: Answer any one of the following questions as thoroughly as possible. If you answer more than one only the first one will be graded. Use your o language and your own examples in all responses. 1. "Advertising is social control without social responsibility." With the help of an example, explain what this quotation means. 2. Explain why radio is considered the "real" mass medium. What is the "two-step flow theory? Describe it with the help of an example. 4. Explain what is meant by "psychic mobility' and give an example. 3. 5. Describe a theory of media effects that was first explained by Elizabeth Nuelle Neumann.