INSTRUCTIONS Answer the following questions and upload this Microsoft Word compatible document to the Learning Module Assignment dropbox on Canvas. Services: The Intangible Product (Chapter 11) 1. A local nail salon employs various nail technicians that clean, file, trim, polish and repair fingernails and toenails. They discuss treatments with clients, such as applying artificial nails or moisturizing hands and feet. Understanding that all services are impacted by these four factors that differentiate services marketing from product marketing, select the one factor that impacts this business the most from a marketing perspective? (Highlight one answer) a. Inseparable b. Heterogeneous c. Perishable d. Intangible Explain your answer using course concepts: You can go to a nail salon for a ton of different services from waxing to getting acrylic nails. Nail Techs work very closely with their clients to deliver a good service. Salons allow you to build a strong relationship with the tech to ensure loyalty and satisfaction. Reflecting on the previous question, what are at least two things a marketing professional could do to help counter the factor that would most impact the business in this scenario?

1. A local nail salon employs various nail technicians that clean, file, trim, polish and repair fingemails and toenails. They discuss treatments with clients, such as applying artificial nails or moisturizing hands and feet. Understanding that all services are impacted by these four factors that differentiate services marketing from product marketing, select the one factor that impacts this business the most from a marketing perspective? (Highlight one answer) a. Inseparable b. Heterogeneous c. Perishable d. Intangible Explain your answer using course concepts: You can go to a nail salon for a ton of different services from waxing to getting acrylic nails. Nail Techs work very closely with their clients to deliver a good service. Salons allow you to build a strong relationship with the tech to ensure loyalty and satisfaction. Reflecting on the previous question, what are at least two things a marketing professional could do to help counter the factor that would most impact the business in this scenario