Instructions: answer the following questions Uber's operation across 40 countries during a period in which the company became a global company. Data breaching Uber has agreed to pay $US148 million in fines after a settlement with US state law enforcement officials. The fine was triggered by the company's attempt to conceal a 2016 data breach which affected 57 million Uber riders globally and 600,000 US Uber drivers. In November 2017, Uber revealed that it had paid off hackers the year before who had gained access to their system, attaining names, email addresses, phone numbers and driver's license numbers. For some, even location data, hashed passwords and Uber ID's were stolen. Uber quietly paid the hackers $100,000 to destroy the information that had been stolen. Source: https://www.agilient.com.au/2018/10/24/uber-fined-204-million-for-data-breach-cover-up/ Misleading Between June 20, 2018 and August 31, 2020, customers who were using the Uber rideshare service in Sydney were given an inaccurate estimated fare range. Source: https://www.canberratimes.com.au/story/7833129/26m-uber-fine-excessive-judgebelieves/ Business model Uber heavily subsidised journeys, seducing drivers and passengers on the app with incentives and pricing model. Amid taxi strikes and riots in Paris, Kalanick ordered French executives to retaliate by encouraging Uber drivers to stage a counter-protest with mass civil disobedience. Source: https://www.business-humanrights.org/en/latest-news/uber-exploited-violence-againstdrivers-put-drivers-at-risk-of-jail-during-expansion-in-paris-amsterdam-london-incl-cocomment/ In one exchange, Kalanick dismissed concerns from other executives that sending Uber drivers to a protest in France put them at risk of violence from angry opponents in the taxi industry... Source: https://www.theguardian.com/news/2022/jul/10/uber-files-leak-reveals-global-lobbyingcampaign Uber undercut established taxi and cab markets and put pressure on governments to rewrite laws to help pave the way for an app-based, gig-economy model of work that has since proliferated across the world." To effect changes to taxi and labour laws. Source: https://techcrunch.com/2022/07/10/leaked-uber-files-reveal-history-of-lawbreakinglobbying-and-exploiting-violence-against-drivers/ Uber acknowledged the many mistakes made under the stewardship of Kalanick, but the replacement, Dara Khosrowshahi, has "installed the rigorous controls and compliance necessary to operate as a public company."

Discuss questions 1. What went wrong for Uber? Provide your comments or explanation. 2. Evaluate the structure or the function of the board of Uber Ltd. Has the structure or the function of the board impact on the scandal in this case? 3. Prepare your recommendations for the Board to prevent similar mistakes in the future.