Instructions are on the paper. Roughly 2 pages thorough write up please answering the questions in the picture.

CASE a3 Ceer ligbr (chapter t5) mething but focus avsad cold pyohe, he saye. "If rmotiotal, not intellestel" Septcmber 12. 2012 . th Case write-up should be approximately 2 pages using 11 - 12 point font and standard mareins Part 1 - (Introduction) Tell the reader about MillerCoors - talk about its history, how it began, and what the company and product looks like today (10 points) Part 2 - Open-ended questions - you can find eut more abeut Coor's Light by doing some research online. (30 points) 1. Why does Coors Light's claim as the coldest beer on the market represents a competitive advantage? 2. Most people already know about Coors Light. Does the company's "cold" campaign serve to primarily inform, persuade, or remind consumers? mot refiraling boct in the market. Accedinc to CEO Andrew Eedland, "We lintrally and, CAknd were going ss as hothing bur Sous arwand colt. m pyche," he says. "ln ewoticnal, nat intelloctuat" Sepenher 12. 2012 . Hacenod Manh 25 . to Case write-up should be approximately 2 pages using 11 - 12 point font and standard markins Part 1 - (Introduction) Tell the reader about MillerCoors - talk about its history, how it began, and what the company and product looks like today (10 points) Part 2 - Open-ended questions - you can find out more about Coor's Light by doing some research online. (30 points) 1. Why does Coors Light's claim as the coldest beer on the market represents a competitive advantage? 2. Most people already know about Coors Light. Does the company's "cold" campaign serve to primarily inform, persuade, or remind consumers? Why? 3. What stage of the product life cycle is Coors Light in? What should the goal of its advertising be? Part 3-(Conclusion) - How is Coors Light doing today? What is their market share? What is their place in the beer niarket in the United States? (10 points)