Instructions

Big Data. Predictive Analytics. Simulated Test Markets. Scanner Market Testing. Lots of phrases describing tools for collecting and analyzingdata (typically computerbased)that can assist with improving product sales. Choose some "current phrase". Find a "consulting company" that provides such a service (note: the text discusses several in Chapter 18). Search for more on that company outside of the textbook.Read through some of their material - especially on what they achieve analytically. Provide a brief summary of what they are claiming. Please don't try to explain in detail. Submit that summary for your journal entry.

Please provide a reference to your source.