Instructions: Create the following things for a hair removal cream as the product.

Objectives and issues- States the marketing objectives that the company would like to attain during the plan's term and discusses key issues that will affect their attainment. for example, if the goal is to achieve a 15 percent market share, this section looks at how this goal might be achieved.

Marketing Strategy- Outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning, and marketing expenditure levels. How will company create value for customers in order to capture value from customers in return? This section also outlines specific strategies for each marketing mix element and explains how each responds to the threats, opportunities, and critical issues spelled out earlier in the plan.