Instructions:

• Describe the elements of the marketing communication mix utilized in Coffee Cultural Company (minimum of four) and provide a rationale for your choices.
• Describe the media objectives.
• Develop amediastrategy.Include details regarding target market strategy, market coverage, timing and reach/frequency.
• Describe the mediaexecution. Explain in detail how each element of your marketing communication mix will be used and applied in your campaign.
• Analyzemedia and presskits. Find and explain an example of a media or press kit you could incorporate into your campaign.
• Develop a budget.
• Make a contentcalendar or a chart that summarizes the specific media planned for each month during the IMC campaign.