Instructions:

For both the D$-$Phone and one competitor, analyze the following:

$$ For each, indicate what stage in the Product Life Cycle you think they are in and

what groups of consumers in the Consumer Adoption Process would be the best

to initially target.

$$ Then, indicate how you think the D$-$Phone can most effectively compete with the

other brand you have chosen. What are its superiorities to its competitor? Should

they focus on the same or different sets of consumers? If it$$s the same set of

consumers, what would be the D$-$Phone$$s advantages?

$$ Provide guidance to Aaron, Alex, and Felicia for the next steps to improve their

product towards consumers and what they should provide the client.