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Instructions for thisAssignment Purpose: Define ethnocentrism and its impact on multicultural business communication Identify the complexities of multicultural business communication Task(s): Define ethnocentrism and discuss

Instructions for thisAssignment

Purpose:

Define ethnocentrism and its impact on multicultural business communication
Identify the complexities of multicultural business communication

Task(s):

Define ethnocentrism and discuss how it impacts the way you view the world, particularly in a business environment.

How can ethnocentrism negatively affect multicultural communication in the business world?

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