Instructions: Go to Ads of the World web pagehttps://adsoftheworld.com/. On the main menu, you must select:

• Any Media = Print
• Any country = USA or the country of your choice (English language only)
• Any Industry = the industry of your choice (consumer durables, non-durable, etc.)

Then, select two (2) advertisements that you like most, and complete the Creative Brief below.

NOTE: you must attach a copy of the two advertisements selected. You can attach them to the next page. There is no word limit here, but try and keep your responses concise, it will help you arrive at greater clarity of thought and build on the ability to communicate more distinctly.

	Advertisement #1	Advertisement #2
Brand name / Country
What is the product or service?
Who/what is the competition?( For Global brand the competitors need to be global also)
Who are we talking to? (Provide details about the Target audience that this brand is trying to appeal)
What consumer needs or problems do we address?( What are the benefits of this product not attributes)
What does the consumer currently think about this product? (Provide citation of data sources or substantiate your own beliefs on positioning)
What is the one thing that we want the consumer to remember or associate with the brand?The top of the mind recall.
What can we tell them that will make them believe this? How can the brand Build credibility
What is the tonality of the advertising?(Humor, Slice of life, Comparison.)