Instructions

In this week's case, we reviewed how quick service restaurant, Chipotle Mexican Grill, was able to craft and reposition itself using its brand narrative.

Taking a page from their playbook, apply your learnings to delve a strategy for New Jerseyheadquartered, Surf Taco.

Note: this is all hypothetical, while we'd love to see Surf Taco expand, the details below were created for the sake of this assignment.

Surf Taco plans to expand its operations to five major cities:

Austin, TX

Atlanta, GA

Chicago, IL

Los Angeles, CA

Denver, CO