Instructions: No summary need For each cases 1-Give 3 issues from the article the issues must be state as a marketing focus they must be state as question. One marketing concepts for each issue statement. Avoid general question 2-analyse: apply the marketing concepts, show understanding of the marketing concepts used for each concept one paragraph of each. Prove expertise in marketing. The emphasis should be on describing what know about the marketing concepts and applying the marketing concepts to the specific case dealing with. Organize the analysis aground each issue. Support points with evidence from the case. Do not use other company to explain the marketing concept use the company in the case. 3- recommendation: respond the questions of issues for each issues statement. Recommendation should solve the issues and should make sense given the analysis. Be sepecific in the recommendation. It should be clear what the protagonist in the case should do. Reference: Swiss Chocolate Challenge: Swissone versus Toblerone