INSTRUCTIONS: Read the case: Universal Robina Corporation (URC) International Expansion: Branded Consumer Foods. Answer the following based on available data and information provided in the case: 1. Prepare an internal and external analysis for URC; describe URC's industry condition. 2. Come-up with two long-term objectives related to URC's international expansion that may be targeted over the next 3-5 years. 3. Identify a strategy or strategies that URC may take for each of these long-term objectives (note: make sure that you identify the factors that lead to this strategy or strategies and that would lead to the long-term objectives you identified in #2 above). 4. Craft implementation plans, policies, and contingency plans pertaining to the strategies you identified in #3 above. 5. Discuss how you will monitor and evaluate these implementation plans crafted in #4 above.