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Instructions: Read the following case. Annie, copywriter for Laird & Laird (L&L) Advertising. has just been assigned the Bud's Best (BB) bacon account. She is
Instructions: Read the following case. Annie, copywriter for Laird \& Laird (L\&L) Advertising. has just been assigned the Bud's Best (BB) bacon account. She is tickled pink, because she knows that Bu 
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Strategic Management A Competitive Advantage Approach Concepts
Authors: Fred R. David, Forest R. David
16th edition
978-0134153971, 134153979, 978-0134167848, 134167848, 978-0134422572, 134422570, 978-0134467238
