Instructions

Step 1:Go online to Coca-Cola, PepsiCo, and Dr. Pepper Snapple websites at the respective Investor Relations page and download the three Form 10Ks for the respective firms.

Step 2:Look in the Table of Contents to each Form 10K to find the pages that reveal the three firms marketing or advertising expenditures.

Step 3:Prepare a comparative data table to consolidate this information.

Step 4:Prepare a report to suggest implications for Coca-Cola in terms of marketing or advertising expenditures going forward as needed to implement strategies.