Instructions: The Objective of this team exercise is to apply the SOFS concept and models to design the value chain for a product or company so that agility, innovation, and responsiveness are enhanced. 1) Design or reconfigure the value chain of a firm to increase product variety, agility, and reduce the cost & investment risk. 2) Design a value chain around a few core modules of the product. 3) Increase supplier involvement through franchising, alliances, and supplier/franchisee ownership in production, distribution, services. 4) Design the firm value chain in a 'shoaling or school of fish' form so as to reach far and wide, enhance product variety & volume, serve many markets, compete in a speedy & agile way. Read the examples, case studies, and make use of the tools & techniques recommended on the website. (about 4 slides)