Instructions: There are TWO (2) scenarios, Scenario 1 and Scenario 2. Answer ALL questions in BOTH scenarios. Scenario 1: In response to the global health crisis, Prime Minister Malaysia has announced the extension of Conditional Movement Control Order to June 10, 2020 which falls beyond the Hari Raya Aidilfitri season on May 23, 2020. McDonalds is well known in Malaysia for the taste of its food, its halal ingredients, right down to its restaurant cleanliness, dedicated crew and grassroots community programmes. McDonalds is dedicated to bring you and your family an experience that you can feel good about. McDonalds is to make your family feel good, make its place like home. It serves you on a daily basis. As a manager of McDonalds, produce a winning marketing strategy to prepare your company in welcoming the Hari Raya Aidilfitri season. You need to help your company to create a superior customer value and satisfaction by addressing the needs, wants and demand of your customers. Help your company to conduct a market segmentation and choose the right customers to serve for the Hari Raya Aidilfitri festival season. (Students will need to provide their answers in relation to the given scenario and context) Question 1 (a) Based on the scenario given, explain how you help your company to examine needs, wants and demand with examples. (b) Develop the best market offering to address needs, wants and demands by using product strategy for Hari Raya Aidilfitri festival season. Question 2 (a) Explain FOUR (4) market segmentation strategies that you would use to segment the market with justification. (b) Based on the answer given in Question 2(a), choose one out of the four market segmentation strategy that you would recommend your company to segment the market with justification. Scenario 2: Spark is a full service event management firm. It was created by pairing together its passion for business and events. It brings a fresh, unique approach to the event management industry. Its team understands that a properly executed event can be leveraged to support an organizations strategic vision, incorporated into a companys marketing plan, or used to build networks and client loyalty. Spark approaches every project with meticulous attention to detail and obsessive precision. Regardless of size and scope, it treats its clients event like a business with clear strategic goals, defined milestones, and a comprehensive plan to ensure that clients event is delivered on time and on budget. At Spark, it puts its clients organization first. Spark always learns about its clients business, focuses on clients challenges, and plans events to support clients goals. Spark has been awarded a project by Penang State Government to organize an international food festival in Penang on December 25, 2020. (Students will need to provide their answers in relation to the given scenario and context) Question 3 (a) Explain THREE (3) types of target market strategies that you would use to fully understand your target market. (b) Based on the answer given in Question 3(a), choose the right target market that best suit the event. Justify your answer with example. Question 4 Explain on how you would help Spark to promote the event by using FIVE (5) promotional mix strategies to draw one million tourists to visit the event on December 25, 2020.