Instructions: This assessment consists of two parts and requires student to prepare and deliver one written Article Review and one short Article Presentation. The assessment is valued at 10% of the overall course grade, and is graded as per below: 1) Article Review: well-written analysis of the marketing issue identified in the news (5%) 2) Article Presentation: brief presentation of the main points presented in the article (5%) Important Deadlines: Marketing in the News Article: review all types of print or online media, and select ONE article about ONE current issue in marketing. Deadline: Thursday, September 2, 2021 Article Analysis and Presentation: the article analysis document (with Cover Page) prepared and submitted BEFORE the classroom presentation, as scheduled by instructor. Deadline: presentation conducted during lab time, during weeks 1 & 2, as scheduled. Deadline: submitted to the drop box on D2L BEFORE the classroom presentation 10% of the final course mark and includes written document and presentation. Next Steps: Below are listed the five steps needed to complete this assessment: 1. Review all types of print and online media and select and select ONE article referring to one current marketing issue. 2. Read carefully a few times the article and evaluate its content for relevance to the marketing course; it has to be also an interesting topic for you! 3. Prepare a 1-2 page document with the article review, evaluate your analysis, and submit the document in D21 before the presentation in class 4. Prepare and present in class, as scheduled, most important finding from your analysis of this article Article Review: The Article Review is a short business document that analyses the content and the marketing issues presented in the article. The findings of the article review should help students understand how to approach a specific business problem, challenge, or opportunity. Each student prepares a well-written, Article Review of no more than 2 pages in length (minimum 500 words, or about 1 page). Students are required to attend all (online) classes and labs to contribute to the course and demonstrate individual progress, as well as receive assistance. Failure to attend the labs, or failure to demonstrate progress during (online) classes and labs times, will result in zero points added to the mark for the article review. Students work alone, only one Article Review is submitted for marking. The Article Review should include the following five sections: 1. Cover Page and Table of Contents (corresponding to your subtitles) Course name, number, section number, semester (i.e. MRKT1001 Fall 2021, section1) Student name and ID Instructor's nameStudents work alone, only one Article Review is submitted for marking. The Article Review should include the following five sections: 1. Cover Page and Table of Contents (corresponding to your subtitles) Course name, number, section number, semester (i.e. MRKT1001 Fall 2021, section1) Student name and ID Instructor's name 2. Article Introduction/Background It introduces briefly the article title, main topic, the author and the source of the article. It also describes briefly the company (or the brand) and the product(s) discussed in the article. This part also demonstrates the student's motivation and interest in the article and the topic. 3. Article Summary of the article's main points In this section the student will gather data and information from the article, and will summarize article's main points, in a descriptive manner. 4. Marketing Issue Following points are important to be discussed and reflected upon in this section What problem/opportunity is the organization facing and has to address and/or to solve What problem/opportunity is the product (good or service) meant to address and/or to solve What is the evidence offered to support the author's main point, and what are possible flaws in the argument made by the author What is the management doing, what are the decisions to capitalize on the business opportunity or to recover What is the significance of the article, its connection to concepts in the course, and/or its importance in the field of marketing or more specifically, digital marketing 5. Recommendations Based on current marketing knowledge and expertise, students can formulate a set of recommendation on how the company could enhance its response to the identified marketing issue. This part of the article review and the analysis of the marketing issue can be the starting point for the Marketing Plan to be prepared later in this course. Article Presentation Each student prepare a structured, but brief, presentation of main finding(s) after the analysis of the article and of the marketin pre than 5 minutes in length