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Instructions This project will serve as your final for the semester. As such, it will be due during your class s final exam period. In

Instructions
This project will serve as your final for the semester. As such, it will be due during your classs
final exam period. In this project, you will analyze a real company using the tools and theories
we have developed over the course of the semester. The purpose of this project is to allow you to
apply what we have learned to real-world data.
To start off, pick an S&P 500 company that has paid a dividend in the last year1. For your chosen
company, proceed to answer the questions below. The questions are a mix of qualitative and
quantitative questions. For questions requiring calculations, be sure to show your work. If you do
not show your work you will not get full credit. Please let me know if you have any questions.
Section 1: Getting to Know Your Company
1. What is your company, and what is its ticker symbol? The company I have chosen for this assignment is Starbucks. Answer the rest of the questions based on the company Starbucks.
2. What industry is your company in? What are two or three of its biggest competitors?
3. Briefly describe what the company does.
4. Compare your companys stock performance to the performance of the overall stock
market (i.e. S&P 500).
5. Did your company under-perform or over-perform the overall stock market? Why do you
think this happened?
Section 2: Your Companys Future
6. Look for recent news stories about your company. What are some major projects or
initiatives your company is considering? Why do you think your company is considering
these projects?
7. Do you think these potential investments would make sense for your company? Why or
why not? (Note: For this question, you dont need to do any calculations. You just need
to discuss the project(s) from a business perspective.)
8. How do you think the overall stock market will perform over the next year? Be sure to
provide evidence to support your answer.
9. How do you think your company will perform compared to the overall stock market over
the next year? Be sure to provide evidence to support your answer.
Section 3: Your Companys Capital Structure
10. Find the amount of long-term debt for your company based upon its latest 10Q filing.
1 While some of the largest companies (e.g. Amazon, Tesla, Berkshire Hathaway) on the S&P 500 dont pay a
dividend, over 80% do pay regular dividends. Further, it will be much easier to analyze dividend payers.
11. Find the book value of equity based on the companys latest 10Q filing.
12. Find the current market value (i.e. market capitalization) of your company.
13. Why might the book value and market value of equity differ?
14. What is the weight of debt and equity in your companys capital structure?
Section 4: Your Companys Debt Profile
15. What is your companys long-term credit rating?
16. What does the companys credit rating tell you about the companys risk of default?
17. How many different bonds does the company currently have outstanding?
18. Pick 3 bonds. What is the maturity date of each bond?
19. Do any of the companys bonds have any special features (e.g. call provisions, sinking
fund requirements, conversions, etc.)?
20. What is the current yield-to-maturity for the most recently issued bond?
Section 5: Your Companys Dividend History
21. What is your companys current annual dividend? (Note: Most companies pay dividends
quarterly. You will need to add up the prior four dividends to get the annual amount.)
22. Determine the annual dividend for the past five years.
23. Is there a pattern to the dividends? Are the dividends constant, growing, or uneven?
24. What has been the average dividend growth rate over the last five years.
25. Find the companys current stock price.
26. Using the information above, calculate the cost of equity using the dividend discount
model (DDM).
Section 6: Systematic Risk and Your Company
27. Estimate your companys beta. (Note: You can download the historical stock return and
market return from Yahoo!Finance)
28. Find the current risk-free rate. How did you estimate the risk-free rate?
29. Assume the market risk premium is 5.6%. Using the information above, calculate the cost
of equity using the capital asset pricing model (CAPM).
Section 7: Calculating Your Companys Weighted Average Cost of Capital
30. Compare the cost of equity that you found using the DDM and the CAPM. Why might
you get two different estimates using the two different models?
31. Do you believe the DDM or the CAPM provides a better estimate of the cost of equity for
your company? Why?
32. Based on your companys most recent 10Q filing, what is its tax rate?
33. What is the WACC for your company?
Section 8: Capital Budgeting
Suppose your company is considering two projects (Project A & Project B)
Project A: This project is the introduction of a new product. It will require an upfront
investment of 10 million dollars. At the end of year 1, the project will generate 2.5
million dollars in FCFs. At the end of year 2, the project will generate 2.6 million dollars
in FCFs. At the end of year 3, the project will generate 2

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