Instructions Unlike Participatory Learning Activities, where the focus is on collectively generating and sharing one's learning, Unit Exercises are individual endeavours. Students will typically write a 500-word (+ 50 words) response using APA style format to questions posed in each unit where such exercises are indicated. The six unit exercises, worth 5% each, will be posted in their corresponding units. Unit Exercise 5 How do companies research potential new markets? Choose a global company who has a record of successful new market entry and explain why it has had this success, and consider also the reasons for any failures