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Instructions: Using the cluster analysis data drawn from the NKU student survey (it is in the video on multi-level segmentation in Lecture 3 of Module

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Instructions: Using the cluster analysis data drawn from the NKU student survey (it is in the video on multi-level segmentation in Lecture 3 of Module 3), develop three different segments and present them in a PPT document using the attached template [click here for the template]. - Create vivid, creative, descriptive names for each of the segments that you identify - Under each segment, describe at least four points of data that differentiate this segment from the others Student living situation by segment Stay on campus for activities/events by segment About how often do you stav on campus for activities/events other than vour classes? The Overall Sat with NKU by segment Social Media use by segment 019: How often use the follow social media - Evervdav Summarv bv SEG . B, NKU social media use by segment Top 2 box scores on attitudinal measures by segment % of students who own NKU merchandise, by segment

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