Question
Instructions You are a consultant for a business in the United States in the service industry (i.e. laundry, home care, delivery, etc). The corporation is
Instructions
You are a consultant for a business in the United States in the service industry (i.e. laundry, home care, delivery, etc). The corporation is thinking of doing more Search Engine Marketing. You need to run a Keyword search analysis of any service industry of your choice.
On a Word document, please answer the following:
- Review the statistics for the average number of searches. Identify if the data is skewed. Explain your reasoning.
- Based on your findings, which keywords would you recommend for your client? Why?
- Did competition correlate with the average number of monthly searches? Why?
- Imagine you were in charge of the algorithm that determines the pricing for Google Ads. Would you want your lowest and highest bids to be right skewed, left skewed, or normally distributed. Why?
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
