Instructions

You work for a family-owned company that has four Italian restaurants in a mid-sized city. A year ago, they opened a new restaurant in a smaller suburb ten miles away. The restaurant has not prospered, and the owners have asked for your input, furnishing you with information that includes the fact that help is more expensive in this area, there are two other well-established Italian restaurants in the town, the small paper plant that employs many residents has laid off 200 workers, the restaurant has not advertised except in the newspaper, and rent on the building where the restaurant is will go up next month by $300. Prepare an analytical report on this restaurant. In this report, examine what problems have impacted the restaurant and whether these problems can be fixed. Consider the owners' options and offer suggestions as to a future course of action. Should they close? Should they move? Should they advertise more? What are your recommendations?