InstructionsReview the data from Table 3 of the article. Using this data from the case study, answer the following questions. The questions are provided here for your convenience; you'll be submitting your actual answers to this assignment as a quiz. See the "How to Submit Your Assignment" section later in these instructions for more information on turning in your answers.1. What is the amount of Facebook brand messages?2. How many individuals were involved in the this study (total number)?3. Assuming all individuals who did purchase product did so monthly. How many individuals purchased?4. Let's assume that these brands achieved referrals from social media to their website, with users wanting to research more before buying. Assume 49,000 referrals per year. What is this translated to monthly averages?5. How many actual social media views occurred?6. How many purchases were tied to social media exposure?

in our study, we use "social media exposure tie" to specifically indicate that a household has been exposed to at least one social media message about a brand. Hence, our unit of analysis is social media exposure ties between six brands and household panelists, and we track the level of social media exposure of the ties over 52 weekly periods in 2011. For a given week, we could observe how many Facebook messages about a brand were shown to each household panelist. Using social media activities for brands at the weekly level allows us to overcome the sparseness of social media activity in our analysis because social media exposures for brands tend to be spaced out and rarely occur on multiple days in the same week, as would be expected for almost all FMCG companies, brands, or entities except for very high-profile ones. In our data, there are 2,463 unique social media exposure ties between the six brands and 1,558 household panelists, and we tracked the level of social media exposures and the amount purchased offline of each tie over 52 week periods in 2011. Hence, the total number of weekly observations of 2,463 social media exposure ties over 52 week periods was 128,076. Among the observations, purchases occurred in 2,208 weekly observations. With respect to household panelists, 41 percent of the household panelists in our data have purchased at least one of the six brands and 32 percent of the social media ties in our data have resulted in at least one purchasing occurrence, given the exposure of Facebook brand messages (see Table 3 for details). Hence, the proportion of households that have purchased in the data is significant, although the weekly event of purchase is not very frequent in our data over a span of 52 week periods. Table 3. Brands, Household Panelists, Social Media Exposure Ties, and Brand Purchases Total number of brands 6 Total number of household panelists 1.558 Total number of unique social media exposure ties 2,463 Total number of Facebook brand messages 29,395 Average number of brands associated with a household panelist 1.58 Number of household panelists that have purchased 639 (41%) Number of unique social media exposure ties that made purchases788 (32%)