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Insurance Company B ( ICB ) has traditionally used the independent agency system to market and produce its insurance products. ICB has decided to enter
Insurance Company B ICB has traditionally used the independent agency system to market and produce its insurance products. ICB has decided to enter a new specialty product line. Included in the marketing plan for the new product is ICB's desire to control not only the results of this new product launch, in terms of the targeted number of monthly applications, but also the methods used to advertise and campaign to achieve the desired results. Which one of the following distribution systems will allow ICB the desired control?
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