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Integrated Marketing Communications ( Chapter 1 7 ) 1 ) See the below example of integrated marketing communications below. Which one of the goals from

Integrated Marketing Communications

(

Chapter

17)

1)

See the below example of integrated marketing communications below. Which one of the goals from the AIDA model does this communication best accomplish?

(

Highlight one answer

)

.

Awareness

.

Interest

.

Desire

.

Action

Explain your answer using course concepts:

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