integrated marketing communications class.

thank you in advance!

• Describe the role of the public relations department. How is it related to the marketing department? Should both departments be called the department of communications? Why or why not?
• What is a stakeholder?
• What is corporate social responsibility? How is it related to public relations activities?
• What is cause-related marketing? How can company leaders create effective cause=-related marketing programs?
• What four forms of impression management are used to combat negative events?
• Describe an event marketing program. What must accompany the event in order to make it a success?