Integrated Marketing Communications Project overview: The scope of this project aims to create a comprehensive, integrated marketing plan that focuses on increasing visibility and awareness for the company. This project is designed as a group project with various components submitted over the semester. You will have an outline of each element of the plan, but I try to keep the overall direction of the instructions loosely set as I want to see what your ideas are. Be creative and have fun with the project. You will compile all your work into one report at the end of the semester. Your end goal is to create a report to be delivered as a marketing proposal with the quality expected from the upper-level management of your company. The outcomes of this project will spotlight the work you have completed throughout your academic path while showcasing the potential you have to offer a company. Proofread your work! Choosing your groups: Group size: The goal is five students. There may be circumstances that require adding or removing a group member. I understand the dynamic of working in groups can be challenging. I encourage you to reach out to me if you have issues within