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Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all ________. engage the same target audience develop separate
Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all ________.
engage the same target audience
develop separate marketing objectives
have equal portions of the advertising budget
use independent communications directors
deliver a clear, consistent, and compelling message
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