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Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all ________. engage the same target audience develop separate

Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all ________.

engage the same target audience

develop separate marketing objectives

have equal portions of the advertising budget

use independent communications directors

deliver a clear, consistent, and compelling message

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