Intellect Systems has grown over the years and recently issued its initial public offering (IPO). Realizing the new challenges and opportunities the company will face, its Chief Executive Officer has created a Strategic Planning Unit in which you are the lead strategist.

a. Explain the roles and responsibilities you will need to undertake to help Intellect Systems reach sustainable growth. (10 marks)

b. The rest of the senior managers are relatively new to the idea of strategic management. You are required to convince them adopt it by explaining the benefits of strategic management.